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Research papers

Humanising Big Data

The challenge of bringing together two seemingly contrasting worlds of Big Data and Qualitative Analysis is the focus of this presentation, which examines how the Big Data world of size, dynamic data, vastness trends, patterns and predictions can...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Anupama Wagh-Koppar, Vartika Malviya Hali, Sandeep Arora
Companies: KANTAR TNS Malaysia, Datamatics Global Services Ltd
November 20, 2013
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Citation

Wagh-Koppar, Hali and Arora (2013a, November 20). Humanising Big Data. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/humanising-big-data-8095


Research papers

Loading qualitative 2.0

As the world changes, humans evolve to new consumption and communication modes. Formats like t20 cricket, tequila shots, speed dating, mobisodes, express delivery, BBM and twitter symbolize this evolution. in this new world, clients need quick,...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Authors: Vishal Sampat, Vartika Hali, Anupama Wagh-Koppar
Company: KANTAR TNS Malaysia
November 8, 2012
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Citation

Sampat, Hali and Wagh-Koppar (2012a, November 08). Loading qualitative 2.0. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/loading-qualitative-2-0